You know what to do.
Your brain won't let you.

Pharia is a one-day, personalized brain stimulation protocol for calm focus, follow-through, and presence. FDA-cleared TMS, guided by clinicians, in San Francisco.

/THE MENTAL LOAD

You're not broken.
You're overloaded.

When your brain keeps running loops you can't think your way out of — Pharia gives you a way to shift the baseline directly.

Overthinking On RepeatInner Critic Won't StopShort Fuse At HomeCalm Outside, Maxed Out InsideOverthinking On RepeatInner Critic Won't StopShort Fuse At HomeCalm Outside, Maxed Out Inside
Can't Start The ThingRacing Mind At 2amWired But ExhaustedScrolling Instead Of SleepingCan't Start The ThingRacing Mind At 2amWired But ExhaustedScrolling Instead Of Sleeping

/WHO IS IT FOR?

For people who want to close the gap between their minds and their ambitions.

Your mind, but more present.

We use TMS to stimulate specific brain regions associated with what’s stuck — whether that’s focus, drive, calm, or the ability to be present.

Our clinicians select and adjust which regions to emphasize based on your goals, underlying patterns, and how your brain responds over time.

Present

Present

Patterns of inward attention that influence awareness of the present moment.

Focused

Focused

Processes involved in directing and sustaining attention while limiting distraction.

Driven

Driven

Systems that govern motivation, initiation, and goal directed behavior.

Energized

Energized

Regulation of effort, engagement, and reward across sustained demands.

Calm

Calm

Mechanisms that shape emotional reactivity and recovery from stress.

Rested

Rested

Processes involved in disengagement, sleep, and restoration between periods of demand.

/HOW IT WORKS

The Science Behind Pharia

Safe, FDA-cleared, and proven.

TMS is a non-invasive, FDA-cleared technology with nearly 20 years of clinical use. It delivers targeted magnetic pulses to specific brain regions. Always delivered under clinical oversight.

Targeted to what's actually stuck.

TMS works on the specific brain regions behind your patterns — rumination, focus, reactivity, drive. Think of it as repeated reps for the circuits that need to shift, not a blanket change to how you feel.

Built for people who are ready for change.

Pharia took 20 years of clinical TMS and redesigned it: an accelerated one-day protocol, calibrated for people whose baseline is good but not where it should be. Not a first step — the next one.

/CUSTOM TREATMENT PLAN DESIGNED FOR YOU

Understand

The process begins with understanding how your mind is showing up today and where you’d like it to be.

Our onboarding process includes a series of inputs (AI conversations, wearables integration, physician consult) to give us (and you) the best understanding of your mind and its needs.

Step 1

0

response rate to

the treatment

0

of people experience

noticeable changes

Explore the science and dive deeper into the research

Experiences with Pharia

People come to Pharia when the usual approaches have helped — but haven't been enough.

The changes they describe are specific and personal. Less looping, easier mornings, more patience at home, and a mind that feels quieter without feeling dulled.

John

John, CEO

Jane

Jane, CEO

John

John, CEO

Jane

Jane, CEO

One day to shift your baseline. Monthly sessions to maintain it.

Pharia's TMS is HSA/FSA eligible, but not covered by insurance at this time.

Clinical evaluations and therapy may be covered by your insurance provider, and we can provide a "Superbill" (i.e., itemized receipt to submit to your insurance provider).

If it's determined that Pharia isn't a fit for you, you'll only pay for the evaluation.

Founding member pricing.Limited availability.

Foundation

Single-day reset

$995

A full, one-day personalized TMS protocol. Most people feel changes within 24-72 hours that last 6-8 weeks.

Full-day personalized TMS protocol

Pre-treatment consultation & assessment

Post-treatment integration session

30-day check-in support

Access to online resources

Studio

Monthly access

$200/mo

Ongoing access for those who want to maintain and build on their Foundation results.

Studio is available only to individuals who have completed Foundation.

Monthly baseline session (~90 minutes)

Additional sessions as clinically appropriate

Founding member pricing.Limited availability.

Personalized plan

An experience fit for you

/REVIEWS

D.K.

"It felt like someone gave me a remote control to turn down the noise. I still have the same thoughts — but they don't run the day anymore. Starting things just got easier."

D.K.

Engineer

Before

Negotiating with my own brain to start simple tasks

After

Following through without the mental bargaining

Timeline

Noticed changes within 48 hours

S.M.

"The anxious thoughts are still there, but it's like they're behind glass now. I can see them without getting pulled in. I'm sleeping through the night for the first time in years."

S.M.

Founder

Before

Waking at 2-3am with a racing mind

After

Sleeping through the night, calmer mornings

Timeline

Felt different the next morning

T.R.

"I didn't realize how clenched I was until I wasn't. Saturday morning — I just sat with my coffee and felt okay. No urgency. No resentment. Just present."

T.R.

Working Parent

Before

Depleted by evening, reactive with family

After

More patience, more lightness at home

Timeline

Within the first week

Where mental capacity becomes fully available.

Frequently asked questions

Transcranial Magnetic Stimulation (TMS) is an FDA-cleared, non-invasive technology that uses magnetic pulses to stimulate specific brain regions. It has been used clinically for nearly 20 years. At Pharia, we target the regions involved in focus, rumination, reactivity, and drive — personalized to your goals.