We use an FDA approved, non-invasive brain stimulation technology called transcranial magnetic stimulation (TMS) which utilizes targeted magnetic energy to modulate neural activity. This is a similar type of magnet as in an MRI machine. TMS has been safely used for over 15 years since its FDA approval in 2008.

Your brain's circuitry is based on electromagnetic signals. Specific magnetic pulse patterns, when delivered to a specific circuit, can increase or decrease firing. TMS works to increase or decrease activity in circuits involved in the mental experiences you want to change - like improving your mood or energy, or reducing rumination or self-judgement.

When your circuits fire in a specific pattern enough times, those patterns tend to stick. This is based on a process called long-term potentiation (LTP), which is the basis of learning. Much like how consistent exercise strengthens particular muscle groups, periodic use of stimulation optimizes your brain activity towards its natural, healthier state.

Brain stimulation via transcranial magnetic stimulation (TMS)  technology - what Pharia uses - was FDA approved in 2008 and has over 15 years of clinical use behind it. It's considered a very safe procedure. Serious side effects, like seizures, are extremely rare (<0.01%) and we take care to pre-screen for and minimize risk.

TMS is generally well-tolerated, but it can still be uncomfortable for some. It's non-invasive: the device is placed against your head while you're awake and seated. You'll feel a sensation on your scalp or inside your head (sometimes described as a 'poking' or 'rubber band snap'). This only happens during the few minutes of stimulation. You'll also hear a clicking noise as the machine runs, during which you can wear earplugs if helpful.